How to Make Your Hotel Event Spaces Stand Out Amongst the Competition
For General Managers, a lion’s share of hotel revenue comes from their meetings and events business. Right now, that revenue stream is hot, and competition for events and meeting space is fierce. According to Knowland’s 2023 State of the Meeting’s Industry report, the volume of meetings has increased more than 70% compared to 2022. Interestingly, the same survey found that using technology to enhance the attendee experience is top of mind for planners. This likely stems from the fact that, according to the Oracle Hospitality and Phocuswright survey, 64% of U.S. hotel guests think it’s “very or extremely” important for hotels to invest in technology that enhances the guest experience.
So, how can your venue leverage technology to stand out from the myriad of venue options available to corporate event planners?
Provide a VIP Guest Experience
Hotel properties can gain a competitive advantage and impress prospective clients by greeting them with personalized and dynamic visual welcome messages starting from the first property tour. Xpodigital’s patented Text-to-Screen technology allows hotel staff to securely control any LED Wall and instantaneously place a personalized message on-screen by texting the message directly to the digital sign. The feature not only creates WOW! moments for corporate event planners, it also gives them a glimpse of what to expect when they book an event at your hotel. According to Eventsforce, personalization is a top priority for 3 of 4 event planners, with 96% attempting some form of personalization to engage conference attendees and build loyalty.
“We really enjoy showing our clients how much we truly value and appreciate them by putting their names on the LED wall.” ~ Sales Coordinator, Walt Disney World Swan and Dolphin Resort
Activate Rich Media Sequences
But, Xpodigital’s Text-to-Screen isn’t just ideal for making great first impressions; it’s also a powerful tool that conference hosts can use to instantly display rich media. The same Text-to-Screen functionality lets you activate rich media sequences (including video and animation) on-screen with simple text commands. Securely connect to any digital sign and initiate slideshows and playlists on screen with Xpodigital’s Text-to-Screen.
Watch this 45-second Youtube video to see Text-to-Screen in action at the Walt Disney Swan and Dolphin Resort: https://youtu.be/CmMM8p639PI.
Post Real-Time Conference Updates
According to Social Tables, failing to communicate updates to conference attendees in a timely manner is one of the most common event planning mistakes. Real-time communications are essential, especially in an emergency. Xpodigital’s Text-to-Screen capability is a quick and easy way to post short messages on digital signs and display important public safety information to help keep guests informed and avoid confusion. The feature offers event hosts complete control and the ability to respond on the fly without losing precious time or burdening their staff.
Upgrade to Xpodigital’s Text-To-Screen
Partnering with Xpodigital, hotel GMs and their event sales staff can leverage Text-to-Screen to surprise and delight VIP guests and groups, instantly activate rich media sequences, communicate with attendees in real-time and help their properties stand out amongst the competition.
Xpodigital is a full-service digital signage partner most trusted by hospitality and events professionals to deliver flawless digital experiences. For more information and to get started, please set a time to Meet with Us.