When putting on corporate events, event planning professionals wear a multitude of hats. They must orchestrate everything from catering, logistics and accommodations to branding, communications and technology, on-time and with a smile. They’re expected to produce highly orchestrated and well-produced events while handling issues in stride. Hosts, attendees and sponsors expect their events to go off without a noticeable hitch, and few are interested in learning, for instance, that their A/V service provider is a no-show or that halls of print signage have not arrived, are still with the vendor, and may not be installed in time for the event.

In the midst of what many deem an uncertain and volatile economy, businesses are hesitant to plan and execute corporate events, often resulting in last-minute bookings for event planners. Event planning is already known to be one of the most stressful professions in the U.S. In fact, CareerCast, which publishes an annual ranking of the world’s most stressful jobs, has consistently named event coordinators among their top five. The work is so stressful that in 2020, the well-being site Stress Matters even launched a dedicated helpline for those working in the events industry. The current environment, and its tight deadlines and short turnaround times, has only raised the temperature that much more for event planners.

For these reasons, moving away from a reliance on traditional print signage is key for event planners today and absolutely critical for planners facing last-minute event bookings to successfully execute their events with the least amount of stress. Of course, all event planners want is for things to work for their clients and to avoid complaints.

To that end, we’d like to offer the following three advantages of choosing digital signage over print signage for your consideration:

Advantage #1: Avoid the Headache of Last-Minute Content Creation and Modifications

Event planning professionals often have to contend with last-minute requests for new content and changes. This means that planners must be ready to take quick action to make sure that signage is up to date and remains in sync with the event.

When an event planner has to deal with these eleventh-hour changes, the slower, traditional route of designing and printing signage is no longer a viable solution. When planners are in a major crunch, immediate, system-wide updates to digital signage is the best answer. Digital signage offers flexibility and the peace of mind of knowing that changes can be made as needed in real-time.

Advantage #2: Experience Greater Revenue Potential

Choosing digital signage over traditional print signage enables events to capture more incremental revenue. Using digital signage, planners are able to hold onto their print signage budgets while at the same time increasing sponsorship opportunities. Because digital signs are dynamic and rotatable, they offer enhanced features, endless visual options, and much more ad space to sell.

Advantage #3: Offer Enhanced Branding and Improved Visual Experiences

In addition to leveraging a venue’s permanent signage options, visually stunning and interactive temporary displays can be strategically placed throughout the event space to reinforce event messaging and storytelling. When these digital displays are networked together, content can be systematically updated and set to move across screens as choreographed images and video. In this way, more impactful and dynamic visual experiences are possible for brands seeking to get noticed.

Rely on Experts You Can Trust

For today’s event planning professionals, carrying off a successful event while keeping stress at bay can feel like an impossibility.

Last-minute event bookings have forced event planning professionals to consider alternative solutions to combat challenges like last-minute content changes. And since traditional print vendors struggle to respond to short turn-around times, it is critical to consider an alternative solution.

Digital signage is the answer to last-minute revisions, increased profitability, enhanced branding, and improved visual experiences. Receiving the full benefits of digital signage can be as simple as finding the right full-service partner who can plan, install and support digital signage as well as create and update content on the fly.

Xpodigital is a full-service digital signage partner most trusted by hospitality and events professionals to deliver flawless digital experiences. Meet with us to discuss your event.