Digital signage is a powerful tool that can be used to engage audiences, promote brands, and drive sales. Over the last two decades, innovative hotel properties have maximized their digital revenue and achieved greater profits by implementing specific digital signage strategies to move from standard print and digital signs to dynamic and compelling digital displays that dramatically improve audience engagement.

The following five considerations will enable you to create your own effective strategy to unlock the revenue potential of your digital signage and help your property better compete for meetings and events business.

Fully embrace the digital revolution

By replacing traditional print signs with the latest digital canvases, your property will create many more lucrative sponsorship opportunities through rotating content, making digital signage a preferred choice for event planners seeking to impress attendees with bold, branded messages. Digital displays offer a litany of options for interactive and dynamic content that can help to elevate the guest experience and keep guests informed and engaged. What’s more, a recent Infotrends survey concluded that digital signage boosts brand awareness by 47.7% and increases average purchase amounts by nearly 30%. As an added benefit, digital signage can significantly reduce your carbon footprint by eliminating costly printing - and even costlier last-minute reprinting - by enabling real-time content updates whenever you need them.

Make each touchpoint as clear and visually dynamic as possible

A study conducted by Kantar Millward Brown found that consumers are more inclined to take action on a message if it is presented in a simple manner that is easy to comprehend. This finding underscores the importance of simplicity and maintaining a single focal point in messaging. The more information an ad attempts to convey, the lower the chance the message will be received. This is particularly important given the fact that signs are often viewed on the go. So, to increase response to your messages, keep them concise and easy to understand.

Use digital signage placements as progressive points in storytelling

As in movies and on television, storytelling can captivate viewers' attention. To better accomplish this, properties should place digital signs strategically along a designated path and use them as progressive steps in a narrative that keeps viewers engaged. With a little space planning and creativity, this approach is a powerful way to allow guests the opportunity to visually experience your property’s on-site amenities or your sponsors’ products.

Include video and animation

Using video and animation in your digital signage communications will further elevate the viewing experience and enhance the perception of your property and events. These visually appealing elements will not only leave a lasting positive impression on your audience but bolster the overall perception of your venue or event. To achieve greater interest and impact for your messages, consider including videos and illustrations to draw more attention from busy passers-by to your impressive high-definition wall-mounted displays, LED walls, and digital signage kiosks.

Leverage personalization 

Selling sponsorships and ad space helps to offset operational costs and increase profitability for any event. But the strategy can be further enhanced when venues choose to leverage event data and insights. Digital signage allows for the delivery of targeted information in real-time, capturing the right audience at the right moment with the right message. According to Eventsforce, personalization is a significant priority for 75% of event planners, with an overwhelming 96% of them attempting some form of personalization to engage conference attendees and foster loyalty. In a recent analysis, Nielsen found that the sponsorship messaging (such as that shown on digital signage) drove an average 10% lift in purchase intent among the exposed consumers.

An example of this is Xpodigital's patented Text-to-Screen capability that allows you to securely control any LED Wall and instantly display tailored messages by simply texting the welcome message directly to the digital sign. Using Text-To-Screen, your staff can create personalized experiences that offer event planners a glimpse of the unforgettable VIP service their guests and groups can expect when attending an event at your venue.

How effective is your digital signage strategy? 

Xpodigital is a full-service digital signage partner most trusted by hospitality and events professionals to deliver flawless digital experiences. By entrusting your digital signage technology and management to Xpodigital, you can rest assured knowing that your technology is always up-to-date, fully networked, visually impressive, and delivering maximum ROI for the business.

Xpodigital can help:

●      Find cost-effective ways to maximize digital signage revenue this year

●      Optimize spaces and screens for greater profitability

●      Fully design and manage content across screens and properties

●      Equip and support your team in selling ad space

If you’re looking to improve your digital signage strategy, attract more events and sponsorships to your property and grow your digital revenue, consider working with Xpodigital.